Mazda’s Jinba Ittai philosophy “Reflects the feeling that the sense of oneness between a rider and his beloved horse is the ultimate bond.” It’s a bond that Mazda has worked tirelessly to recreate between car and driver ever since; a feeling that can only be engineered through the passion and expertise of the Mazda development drivers who have passed the torch of Jinba-Ittai between them over three generations.  The VR Experience offers virtual drives in a Mazda MX-5 Miata. You’ll feel how every Mazda is engineered to be a natural extension of the driver. This VR app is showcased by Mazda at the North American International Auto Show (NAIAS) Detroit in January 2017.

CLIENT: Mazda